Private Label Turns It Up

Tonight there is another sexy installment of one of L.A.’s hottest new Friday night parties – Private Label at Lure presented by React, DubFrequency and MFG.   While still in its infancy – the event has already been graced by the likes of M83, RAC and Classixx just to name a few – and tonight The Twelves and Penguin Prison step in to deliver what will undoubtedly be some solid sets for the Hollywood crowd.  The promoters know how to put on a party and recruit a crowd – so definitely check it out if you haven’t yet.  

The turn up gets real around 11 pm and its packed by midnight with solid eye candy and a pulsing dance floor.  If you want elite status – reach out for VIP reservations at or contact 323-463-0009 – otherwise get your tickets here.  It goes from 10 – 2.

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