Bob Dylan Releases Dopest Video Of 2013

The game is totally on its head when Bob Dylan, an aging rocker who you can barely understand and hasn’t released a music video in years delivers the coolest audio-visual experience of any musician out there.   Recruiting the likes of famous faces and musicians – including Drew Carey and Danny Brown – as well as the cast of Pawn Stars, a shot of Price is Right and more – the video also feels like a nostalgia inducing run through of American TV personalities.

Bob Dylan being an inspirational music video innovator may come as a surprise – except he kind of made the first lyric video (according to Pitchfork), so its a familiar space to him.   Almost 50 years after the songs introduction to America’s consciousness – Dylan finally put out an interactive video.  Play around with various incarnations of the video here.

Apparently no two viewings of the video are the same, but I did get asked “How does it feel?” by a historian on the history channel and a product specialist on QVC  before being asked the same question from Danny Brown whilst he was eating a pizza on a NYC sidewalk.

Coinciding with the release of The Bob Dylan Complete Album Collection Vol. 1 box set which contains 43 CDs of his music and a new book of liner notes.

Dylan’s press release states:

Nearly a half-century later, a groundbreaking interactive project has been created for the song, allowing fans to experience the classic recording in unprecedented ways. Celebrities and reality stars are featured throughout the various channels including cameos by Drew Carey & The Price is Right, Danny Brown, Pawn Stars, Property Brothers, ESPN and more. The video showcases a patented technology platform, created by the digital media company Interlude, which allows viewers to play an active role in the story of the music video.

 

How does it feel?  It feels like traditional music videos just got too boring.   Watch “How Does It Feel?” here.

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